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Deal Sheet: 2026 RAV4 SE FWD
Toyota of Madisonville · Madisonville, KY · VIN: 2T36DRBV5TW019736
This Is Already a Great Deal
Opening Offer
$36,391
Asking Price
$37,517
Max Price
$37,517
- • Recent buyers paid ~$751 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $852 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$33,480
Est. Invoice$34,232
Holdback (est.)$752
MSRP (Sticker)$37,618
Asking Price$37,517
Markup-$101
Est. Dealer Margin on This Car$4,037
Percentile4% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold1493
Avg Markup+$751
Median Markup+$105
Best Deal-$1,852
Worst Deal+$7,990
% Sold Below MSRP48%
Avg Days to Sell20 days
Dealer Profile
Inventory129 vehicles
Avg Markup (All Models)-$713
Avg Markup (RAV4)+$598
% Below MSRP66%
Avg Days to Sell32 days
Avg Sold Markup-$156
Price History
Jul 15, 2026$38,416 → $37,517(-$899)
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