Deal Sheet: 2026 RAV4 SE FWD

Toyota of Hackensack · Hackensack, NJ · VIN: 2T36DRBV2TW34J220

Negotiation Guide

Opening Offer

$36,660

Fair Price

$38,160

Walk Away Above

$37,785

• Recent buyers paid ~$751 above MSRP

Price Breakdown

Est. Dealer Cost$33,294

Est. Invoice$34,042

Holdback (est.)$748

MSRP (Sticker)$37,409

Asking Price$39,409

Markup+$2,000

Est. Dealer Margin on This Car$6,115

Percentile87% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1493

Avg Markup+$751

Median Markup+$105

Best Deal-$1,852

Worst Deal+$7,990

% Sold Below MSRP48%

Avg Days to Sell20 days

Dealer Profile

Inventory391 vehicles

Avg Markup (All Models)-$936

Avg Markup (RAV4)+$1,880

% Below MSRP85%

Avg Days to Sell32 days

Avg Sold Markup-$747

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