Deal Sheet: 2026 RAV4 SE FWD

East Coast Toyota · Wood Ridge, NJ · VIN: 2T36DRBV2TW33G054

Negotiation Guide

Opening Offer

$37,480

Fair Price

$38,980

Walk Away Above

$38,605

• Recent buyers paid ~$751 above MSRP

Price Breakdown

Est. Dealer Cost$34,024

Est. Invoice$34,788

Holdback (est.)$765

MSRP (Sticker)$38,229

Dealer Add-Ons (DIA)+$1,895

Asking Price$40,124

Markup+$1,895

Markup includes $1,895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,100

Percentile86% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1493

Avg Markup+$751

Median Markup+$105

Best Deal-$1,852

Worst Deal+$7,990

% Sold Below MSRP48%

Avg Days to Sell20 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)+$655

Avg Markup (RAV4)+$1,895

% Below MSRP59%

Avg Days to Sell32 days

Avg Sold Markup+$620

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