Deal Sheet: 2026 RAV4 XLE Premium AWD

SouthWest Toyota of Lawton · Lawton, OK · VIN: 2T36CRAV2TC30H112

This Is Already a Great Deal

Opening Offer

$40,137

Asking Price

$41,378

Max Price

$41,378

• Recent buyers paid ~$462 above MSRP
• Asking price is already $1,164 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$37,451

Est. Invoice$38,293

Holdback (est.)$842

MSRP (Sticker)$42,080

Asking Price$41,378

Markup-$702

Est. Dealer Margin on This Car$3,927

Percentile0% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold8517

Avg Markup+$462

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory90 vehicles

Avg Markup (All Models)-$2,520

Avg Markup (RAV4)-$423

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$2,514

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