Deal Sheet: 2026 RAV4 Woodland AWD

Fowler Toyota · Norman, OK · VIN: 2T36CRAV0TW067651

Negotiation Guide

Opening Offer

$43,852

Fair Price

$45,352

Walk Away Above

$45,130

• Recent buyers paid ~$444 above MSRP

Price Breakdown

Est. Dealer Cost$39,968

Est. Invoice$40,866

Holdback$898

MSRP (Sticker)$44,908

Asking Price$45,507

Markup+$599

Dealer Margin on This Car$5,539

Percentile76% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold2841

Avg Markup+$444

Median Markup$0

Best Deal-$2,138

Worst Deal+$7,994

% Sold Below MSRP63%

Avg Days to Sell27 days

Dealer Profile

Inventory219 vehicles

Avg Markup (All Models)+$653

Avg Markup (RAV4)+$2,178

% Below MSRP40%

Avg Days to Sell22 days

Avg Sold Markup+$582

Price History

Jun 25, 2026$44,908 → $45,507(+$599)

Cheaper RAV4 Woodland AWD Inventory

Rhinelander ToyotaRhinelander, WI

-$2,163$41,65737d

Rhinelander ToyotaRhinelander, WI

-$2,163$41,6570d

Rhinelander ToyotaRhinelander, WI

-$2,109$41,39115d

Yellowstone ToyotaPowell, WY

-$1,650$41,00080d

Post Oak ToyotaMidwest City, OK

-$1,581$43,1386d

Venice ToyotaSouth", FL

-$1,294$41,90822d

Venice ToyotaSouth", FL

-$1,201$41,1516d

Lithia Toyota of Klamath FallsKlamath Falls, OR

-$1,177$42,30714d

SouthWest Toyota of LawtonLawton, OK

-$1,131$43,7776d

Envision Toyota of West CovinaWest Covina, CA

-$1,065$42,82034d