Deal Sheet: 2026 F-150 King Ranch

AutoNation Ford Orange Park · Jacksonville, FL · VIN: 1FTFW6LD8TFB69954

Negotiation Guide

Opening Offer

$76,145

Fair Price

$77,645

Walk Away Above

$78,795

• Recent buyers paid ~$2,300 below MSRP

Price Breakdown

Est. Dealer Cost$71,951

Est. Invoice$74,349

Holdback (est.)$2,398

MSRP (Sticker)$79,945

Asking Price$78,945

Markup-$1,000

Est. Dealer Margin on This Car$6,995

Percentile91% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory142 vehicles

Avg Markup (All Models)+$141

Avg Markup (F-150)-$2,769

% Below MSRP73%

Avg Days to Sell18 days

Avg Sold Markup+$562

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