Deal Sheet: 2026 F-150 King Ranch

Byerly Ford, Inc. · Louisville, KY · VIN: 1FTFW6LD7TFB70657

Negotiation Guide

Opening Offer

$74,970

Fair Price

$76,470

Walk Away Above

$77,620

• Recent buyers paid ~$2,300 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,893

Est. Invoice$73,256

Holdback (est.)$2,363

MSRP (Sticker)$78,770

Asking Price$77,770

Markup-$1,000

Est. Dealer Margin on This Car$6,877

Percentile91% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory147 vehicles

Avg Markup (All Models)-$2,167

Avg Markup (F-150)-$2,758

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,805

Price History

Jul 9, 2026$77,770 → $76,770(-$1,000)

Aug 6, 2026$76,770 → $77,770(+$1,000)

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