Deal Sheet: 2026 F-150 King Ranch

AutoNation Ford Jacksonville · Jacksonville, FL · VIN: 1FTFW6LD7TFB26965

Negotiation Guide

Opening Offer

$75,145

Fair Price

$76,645

Walk Away Above

$77,795

• Recent buyers paid ~$2,300 below MSRP

Price Breakdown

Est. Dealer Cost$71,051

Est. Invoice$73,419

Holdback (est.)$2,368

MSRP (Sticker)$78,945

Asking Price$77,945

Markup-$1,000

Est. Dealer Margin on This Car$6,895

Percentile91% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory164 vehicles

Avg Markup (All Models)-$2,027

Avg Markup (F-150)-$2,519

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$697

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