Deal Sheet: 2026 F-150 King Ranch

AutoNation Ford Jacksonville · Jacksonville, FL · VIN: 1FTFW6LD5TFA69049

Negotiation Guide

Opening Offer

$77,485

Fair Price

$78,985

Walk Away Above

$80,135

• Recent buyers paid ~$2,300 below MSRP

Price Breakdown

Est. Dealer Cost$73,157

Est. Invoice$75,595

Holdback (est.)$2,439

MSRP (Sticker)$81,285

Asking Price$80,285

Markup-$1,000

Est. Dealer Margin on This Car$7,129

Percentile91% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory164 vehicles

Avg Markup (All Models)-$2,027

Avg Markup (F-150)-$2,519

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$697

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