Deal Sheet: 2026 F-150 King Ranch

Red McCombs Ford · San Antonio, TX · VIN: 1FTFW6LD0TFB66529

Negotiation Guide

Opening Offer

$74,295

Fair Price

$75,795

Walk Away Above

$76,945

• Recent buyers paid ~$2,300 below MSRP

Price Breakdown

Est. Dealer Cost$70,286

Est. Invoice$72,628

Holdback (est.)$2,343

MSRP (Sticker)$78,095

Asking Price$76,095

Markup-$2,000

Est. Dealer Margin on This Car$5,810

Percentile45% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory576 vehicles

Avg Markup (All Models)-$2,203

Avg Markup (F-150)-$3,529

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,774

Price History

Aug 6, 2026$75,595 → $76,095(+$500)

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