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Deal Sheet: 2026 F-150 King Ranch
Jarrett-Gordon Ford, Inc. · Davenport, FL · VIN: 1FTFW6LD0TFB03012
Negotiation Guide
Opening Offer
$77,086
Fair Price
$78,586
Walk Away Above
$80,025
- • Recent buyers paid ~$2,300 below MSRP
- • Sitting 65 days (avg 38) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$73,319
Est. Invoice$75,762
Holdback (est.)$2,444
MSRP (Sticker)$81,465
Asking Price$80,465
Markup-$1,000
Est. Dealer Margin on This Car$7,147
Percentile91% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold957
Avg Markup-$2,300
Median Markup-$2,500
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory254 vehicles
Avg Markup (All Models)-$1,549
Avg Markup (F-150)-$2,432
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,950
Price History
Jul 9, 2026$80,465 → $79,715(-$750)
Aug 6, 2026$79,465 → $80,465(+$1,000)
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