Deal Sheet: 2026 F-150 King Ranch

Doggett Ford South Loop · Houston, TX · VIN: 1FTFW6L8XTFB81347

Negotiation Guide

Opening Offer

$73,895

Fair Price

$75,395

Walk Away Above

$76,545

• Recent buyers paid ~$2,300 below MSRP

Price Breakdown

Est. Dealer Cost$69,926

Est. Invoice$72,256

Holdback (est.)$2,331

MSRP (Sticker)$77,695

Asking Price$75,695

Markup-$2,000

Est. Dealer Margin on This Car$5,770

Percentile45% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory322 vehicles

Avg Markup (All Models)-$2,113

Avg Markup (F-150)-$3,364

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,847

Price History

Aug 6, 2026$75,195 → $75,695(+$500)

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