Deal Sheet: 2026 F-150 King Ranch

Joe Myers Ford · Houston, TX · VIN: 1FTFW6L8XTFB80361

Negotiation Guide

Opening Offer

$72,460

Fair Price

$73,960

Walk Away Above

$75,110

• Recent buyers paid ~$2,300 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$68,634

Est. Invoice$70,922

Holdback (est.)$2,288

MSRP (Sticker)$76,260

Asking Price$74,260

Markup-$2,000

Est. Dealer Margin on This Car$5,626

Percentile45% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory474 vehicles

Avg Markup (All Models)-$1,978

Avg Markup (F-150)-$3,333

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,647

Price History

Jul 9, 2026$75,260 → $73,760(-$1,500)

Aug 6, 2026$73,760 → $74,260(+$500)

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