Negotiation Guide
Opening Offer
$71,960
Fair Price
$73,460
Walk Away Above
$74,610
- • Recent buyers paid ~$2,300 below MSRP
Price Breakdown
Est. Dealer Cost$68,184
Est. Invoice$70,457
Holdback (est.)$2,273
MSRP (Sticker)$75,760
Asking Price$73,760
Markup-$2,000
Est. Dealer Margin on This Car$5,576
Percentile45% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold957
Avg Markup-$2,300
Median Markup-$2,500
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)-$1,953
Avg Markup (F-150)-$3,385
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,830
Price History
Aug 6, 2026$73,260 → $73,760(+$500)
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