Negotiation Guide
Opening Offer
$69,075
Fair Price
$70,575
Walk Away Above
$71,725
- • Recent buyers paid ~$2,300 below MSRP
Price Breakdown
Est. Dealer Cost$65,588
Est. Invoice$67,774
Holdback (est.)$2,186
MSRP (Sticker)$72,875
Asking Price$70,875
Markup-$2,000
Est. Dealer Margin on This Car$5,288
Percentile45% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold957
Avg Markup-$2,300
Median Markup-$2,500
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory1157 vehicles
Avg Markup (All Models)-$626
Avg Markup (F-150)-$3,474
% Below MSRP80%
Avg Days to Sell29 days
Avg Sold Markup-$1,147
Price History
Aug 6, 2026$70,375 → $70,875(+$500)
Cheaper F-150 King Ranch Inventory
AutoNation Ford Gulf FreewayHouston, TX
-$2,000$77,5804d
AutoNation Ford Gulf FreewayHouston, TX
-$2,000$78,2054d
AutoNation Ford Gulf FreewayHouston, TX
-$2,000$76,7004d
Planet FordSpring, TX
-$2,000$76,9954d
Planet FordSpring, TX
-$2,000$76,6004d
Tomball Ford, Inc.Tomball, TX
-$2,000$76,6004d
Tomball Ford, Inc.Tomball, TX
-$2,000$73,4354d
Tomball Ford, Inc.Tomball, TX
-$2,000$77,2704d
Tomball Ford, Inc.Tomball, TX
-$2,000$77,7704d
Tomball Ford, Inc.Tomball, TX
-$2,000$78,0154d