Deal Sheet: 2026 F-150 King Ranch

Steve Marsh Ford · Milan, TN · VIN: 1FTFW6L88TFB77460

Negotiation Guide

Opening Offer

$73,930

Fair Price

$75,430

Walk Away Above

$76,580

• Recent buyers paid ~$2,300 below MSRP

Price Breakdown

Est. Dealer Cost$69,957

Est. Invoice$72,289

Holdback (est.)$2,332

MSRP (Sticker)$77,730

Asking Price$75,730

Markup-$2,000

Est. Dealer Margin on This Car$5,773

Percentile45% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$2,626

Avg Markup (F-150)-$3,689

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,197

Price History

Aug 6, 2026$75,230 → $75,730(+$500)

Cheaper F-150 King Ranch Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$2,000$77,5804d

AutoNation Ford Gulf FreewayHouston, TX

-$2,000$78,2054d

AutoNation Ford Gulf FreewayHouston, TX

-$2,000$76,7004d

Planet FordSpring, TX

-$2,000$76,9954d

Planet FordSpring, TX

-$2,000$76,6004d

Tomball Ford, Inc.Tomball, TX

-$2,000$76,6004d

Tomball Ford, Inc.Tomball, TX

-$2,000$73,4354d

Tomball Ford, Inc.Tomball, TX

-$2,000$77,2704d

Tomball Ford, Inc.Tomball, TX

-$2,000$77,7704d

Tomball Ford, Inc.Tomball, TX

-$2,000$78,0154d