Deal Sheet: 2026 F-150 King Ranch

Bluebonnet Ford · New Braunfels, TX · VIN: 1FTFW6L88TFB75529

Negotiation Guide

Opening Offer

$68,620

Fair Price

$70,120

Walk Away Above

$71,270

• Recent buyers paid ~$2,300 below MSRP

Price Breakdown

Est. Dealer Cost$65,178

Est. Invoice$67,351

Holdback (est.)$2,173

MSRP (Sticker)$72,420

Asking Price$70,420

Markup-$2,000

Est. Dealer Margin on This Car$5,242

Percentile45% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory516 vehicles

Avg Markup (All Models)-$1,370

Avg Markup (F-150)-$2,795

% Below MSRP91%

Avg Days to Sell27 days

Avg Sold Markup-$1,371

Price History

Aug 6, 2026$69,920 → $70,420(+$500)

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