Deal Sheet: 2026 F-150 King Ranch

Gateway Ford, LLC · Ponchatoula, LA · VIN: 1FTFW6L88TFB75269

Negotiation Guide

Opening Offer

$72,885

Fair Price

$74,385

Walk Away Above

$75,535

• Recent buyers paid ~$2,300 below MSRP

Price Breakdown

Est. Dealer Cost$69,017

Est. Invoice$71,317

Holdback (est.)$2,301

MSRP (Sticker)$76,685

Asking Price$74,685

Markup-$2,000

Est. Dealer Margin on This Car$5,669

Percentile45% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory103 vehicles

Avg Markup (All Models)-$1,760

Avg Markup (F-150)-$3,556

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,399

Price History

Aug 6, 2026$74,185 → $74,685(+$500)

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