Deal Sheet: 2026 F-150 King Ranch

Prosper Ford · Prosper, TX · VIN: 1FTFW6L88TFB21129

Negotiation Guide

Opening Offer

$69,940

Fair Price

$71,440

Walk Away Above

$72,590

• Recent buyers paid ~$2,300 below MSRP

Price Breakdown

Est. Dealer Cost$66,366

Est. Invoice$68,578

Holdback (est.)$2,212

MSRP (Sticker)$73,740

Asking Price$71,740

Markup-$2,000

Est. Dealer Margin on This Car$5,374

Percentile45% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory359 vehicles

Avg Markup (All Models)-$2,033

Avg Markup (F-150)-$3,436

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$656

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