Deal Sheet: 2026 F-150 King Ranch

Laura Ford of Sullivan, LLC · Sullivan, MO · VIN: 1FTFW6L87TFB43011

Negotiation Guide

Opening Offer

$73,805

Fair Price

$75,305

Walk Away Above

$76,455

• Recent buyers paid ~$2,300 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,845

Est. Invoice$72,173

Holdback (est.)$2,328

MSRP (Sticker)$77,605

Asking Price$75,605

Markup-$2,000

Est. Dealer Margin on This Car$5,761

Percentile45% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)-$2,110

Avg Markup (F-150)-$3,375

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,745

Price History

Jul 9, 2026$76,605 → $75,105(-$1,500)

Aug 6, 2026$75,105 → $75,605(+$500)

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