Deal Sheet: 2026 F-150 King Ranch

Joe Machens Ford · Columbia, MO · VIN: 1FTFW6L86TFB72094

Negotiation Guide

Opening Offer

$74,220

Fair Price

$75,720

Walk Away Above

$76,870

• Recent buyers paid ~$2,300 below MSRP

Price Breakdown

Est. Dealer Cost$70,218

Est. Invoice$72,559

Holdback (est.)$2,341

MSRP (Sticker)$78,020

Asking Price$76,020

Markup-$2,000

Est. Dealer Margin on This Car$5,802

Percentile45% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory308 vehicles

Avg Markup (All Models)-$1,834

Avg Markup (F-150)-$3,200

% Below MSRP94%

Avg Days to Sell32 days

Avg Sold Markup-$1,703

Price History

Aug 6, 2026$75,520 → $76,020(+$500)

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