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Deal Sheet: 2026 F-150 King Ranch
Westway Ford · Irving, TX · VIN: 1FTFW6L86TFA69631
Negotiation Guide
Opening Offer
$74,182
Fair Price
$75,682
Walk Away Above
$77,111
- • Recent buyers paid ~$2,300 below MSRP
- • Sitting 65 days (avg 38) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,686
Est. Invoice$73,042
Holdback (est.)$2,356
MSRP (Sticker)$78,540
Asking Price$76,540
Markup-$2,000
Est. Dealer Margin on This Car$5,854
Percentile45% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold957
Avg Markup-$2,300
Median Markup-$2,500
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory300 vehicles
Avg Markup (All Models)-$2,112
Avg Markup (F-150)-$3,446
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,807
Price History
Jul 9, 2026$77,540 → $76,040(-$1,500)
Aug 6, 2026$76,040 → $76,540(+$500)
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