Negotiation Guide
Opening Offer
$76,085
Fair Price
$77,585
Walk Away Above
$78,735
- • Recent buyers paid ~$2,300 below MSRP
Price Breakdown
Est. Dealer Cost$71,897
Est. Invoice$74,293
Holdback (est.)$2,397
MSRP (Sticker)$79,885
Asking Price$77,885
Markup-$2,000
Est. Dealer Margin on This Car$5,989
Percentile45% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold957
Avg Markup-$2,300
Median Markup-$2,500
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory193 vehicles
Avg Markup (All Models)-$1,132
Avg Markup (F-150)-$3,714
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$964
Price History
Aug 6, 2026$77,385 → $77,885(+$500)
Cheaper F-150 King Ranch Inventory
AutoNation Ford Gulf FreewayHouston, TX
-$2,000$77,5804d
AutoNation Ford Gulf FreewayHouston, TX
-$2,000$78,2054d
AutoNation Ford Gulf FreewayHouston, TX
-$2,000$76,7004d
Planet FordSpring, TX
-$2,000$76,9954d
Planet FordSpring, TX
-$2,000$76,6004d
Tomball Ford, Inc.Tomball, TX
-$2,000$76,6004d
Tomball Ford, Inc.Tomball, TX
-$2,000$73,4354d
Tomball Ford, Inc.Tomball, TX
-$2,000$77,2704d
Tomball Ford, Inc.Tomball, TX
-$2,000$77,7704d
Tomball Ford, Inc.Tomball, TX
-$2,000$78,0154d