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Deal Sheet: 2026 F-150 King Ranch
Diffee Ford · El Reno, OK · VIN: 1FTFW6L85TFB32797
Negotiation Guide
Opening Offer
$74,126
Fair Price
$75,626
Walk Away Above
$77,003
- • Recent buyers paid ~$2,300 below MSRP
- • Sitting 60 days (avg 38) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,542
Est. Invoice$72,893
Holdback (est.)$2,351
MSRP (Sticker)$78,380
Asking Price$76,380
Markup-$2,000
Est. Dealer Margin on This Car$5,838
Percentile45% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold957
Avg Markup-$2,300
Median Markup-$2,500
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory205 vehicles
Avg Markup (All Models)+$1,483
Avg Markup (F-150)-$3,133
% Below MSRP48%
Avg Days to Sell31 days
Avg Sold Markup+$139
Price History
Jul 9, 2026$77,380 → $75,880(-$1,500)
Aug 6, 2026$75,880 → $76,380(+$500)
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