Negotiation Guide
Opening Offer
$76,815
Fair Price
$78,315
Walk Away Above
$79,465
- • Recent buyers paid ~$2,300 below MSRP
Price Breakdown
Est. Dealer Cost$72,554
Est. Invoice$74,972
Holdback (est.)$2,418
MSRP (Sticker)$80,615
Asking Price$78,615
Markup-$2,000
Est. Dealer Margin on This Car$6,062
Percentile45% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold957
Avg Markup-$2,300
Median Markup-$2,500
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory87 vehicles
Avg Markup (All Models)-$1,888
Avg Markup (F-150)-$2,870
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,779
Cheaper F-150 King Ranch Inventory
AutoNation Ford Gulf FreewayHouston, TX
-$2,000$77,5804d
AutoNation Ford Gulf FreewayHouston, TX
-$2,000$78,2054d
AutoNation Ford Gulf FreewayHouston, TX
-$2,000$76,7004d
Planet FordSpring, TX
-$2,000$76,9954d
Planet FordSpring, TX
-$2,000$76,6004d
Tomball Ford, Inc.Tomball, TX
-$2,000$76,6004d
Tomball Ford, Inc.Tomball, TX
-$2,000$73,4354d
Tomball Ford, Inc.Tomball, TX
-$2,000$77,2704d
Tomball Ford, Inc.Tomball, TX
-$2,000$77,7704d
Tomball Ford, Inc.Tomball, TX
-$2,000$78,0154d