Negotiation Guide
Opening Offer
$74,475
Fair Price
$75,975
Walk Away Above
$77,125
- • Recent buyers paid ~$2,300 below MSRP
Price Breakdown
Est. Dealer Cost$70,448
Est. Invoice$72,796
Holdback (est.)$2,348
MSRP (Sticker)$78,275
Asking Price$77,275
Markup-$1,000
Est. Dealer Margin on This Car$6,828
Percentile91% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold957
Avg Markup-$2,300
Median Markup-$2,500
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory66 vehicles
Avg Markup (All Models)-$1,636
Avg Markup (F-150)-$2,636
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,436
Price History
Aug 6, 2026$76,275 → $77,275(+$1,000)
Cheaper F-150 King Ranch Inventory
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