Deal Sheet: 2026 F-150 King Ranch

Auffenberg Ford North, Inc. · O'Fallon, IL · VIN: 1FTFW6L84TFB62695

Negotiation Guide

Opening Offer

$73,875

Fair Price

$75,375

Walk Away Above

$76,525

• Recent buyers paid ~$2,300 below MSRP

Price Breakdown

Est. Dealer Cost$69,908

Est. Invoice$72,238

Holdback (est.)$2,330

MSRP (Sticker)$77,675

Asking Price$75,675

Markup-$2,000

Est. Dealer Margin on This Car$5,768

Percentile45% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory71 vehicles

Avg Markup (All Models)-$1,912

Avg Markup (F-150)-$3,556

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,468

Price History

Aug 6, 2026$75,175 → $75,675(+$500)

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