Deal Sheet: 2026 F-150 King Ranch

CMA's Williamsburg Ford · Williamsburg, VA · VIN: 1FTFW6L83TFB69198

Negotiation Guide

Opening Offer

$75,995

Fair Price

$77,495

Walk Away Above

$78,645

• Recent buyers paid ~$2,300 below MSRP

Price Breakdown

Est. Dealer Cost$71,816

Est. Invoice$74,209

Holdback (est.)$2,394

MSRP (Sticker)$79,795

Asking Price$78,795

Markup-$1,000

Est. Dealer Margin on This Car$6,980

Percentile91% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory86 vehicles

Avg Markup (All Models)-$1,637

Avg Markup (F-150)-$2,333

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,438

Price History

Aug 9, 2026$77,795 → $78,795(+$1,000)

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