Deal Sheet: 2026 F-150 King Ranch

Bob Moore Ford · Oklahoma City, OK · VIN: 1FTFW6L83TFB61117

Negotiation Guide

Opening Offer

$75,920

Fair Price

$77,420

Walk Away Above

$78,570

• Recent buyers paid ~$2,300 below MSRP

Price Breakdown

Est. Dealer Cost$71,748

Est. Invoice$74,140

Holdback (est.)$2,392

MSRP (Sticker)$79,720

Asking Price$77,720

Markup-$2,000

Est. Dealer Margin on This Car$5,972

Percentile45% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)-$1,833

Avg Markup (F-150)-$2,776

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,466

Price History

Aug 6, 2026$77,220 → $77,720(+$500)

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