Deal Sheet: 2026 F-150 King Ranch

McRee Ford, Inc. · Dickinson, TX · VIN: 1FTFW6L83TFB28571

Negotiation Guide

Opening Offer

$75,100

Fair Price

$76,600

Walk Away Above

$77,750

• Recent buyers paid ~$2,300 below MSRP

Price Breakdown

Est. Dealer Cost$71,010

Est. Invoice$73,377

Holdback (est.)$2,367

MSRP (Sticker)$78,900

Asking Price$76,900

Markup-$2,000

Est. Dealer Margin on This Car$5,890

Percentile45% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory279 vehicles

Avg Markup (All Models)-$1,995

Avg Markup (F-150)-$3,526

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,208

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