Negotiation Guide
Opening Offer
$73,894
Fair Price
$75,394
Walk Away Above
$76,822
- • Recent buyers paid ~$2,300 below MSRP
- • Sitting 65 days (avg 38) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,425
Est. Invoice$72,773
Holdback (est.)$2,348
MSRP (Sticker)$78,250
Asking Price$76,250
Markup-$2,000
Est. Dealer Margin on This Car$5,825
Percentile45% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold957
Avg Markup-$2,300
Median Markup-$2,500
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory87 vehicles
Avg Markup (All Models)-$1,888
Avg Markup (F-150)-$2,870
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,779
Price History
Jul 9, 2026$77,250 → $75,750(-$1,500)
Aug 6, 2026$75,750 → $76,250(+$500)
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