Deal Sheet: 2026 F-150 King Ranch

Group 1 Ford of Amarillo · Amarillo, TX · VIN: 1FTFW6L81TFB85528

Negotiation Guide

Opening Offer

$71,680

Fair Price

$73,180

Walk Away Above

$74,330

• Recent buyers paid ~$2,300 below MSRP

Price Breakdown

Est. Dealer Cost$67,932

Est. Invoice$70,196

Holdback (est.)$2,264

MSRP (Sticker)$75,480

Asking Price$73,480

Markup-$2,000

Est. Dealer Margin on This Car$5,548

Percentile45% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory209 vehicles

Avg Markup (All Models)-$2,156

Avg Markup (F-150)-$3,579

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,697

Price History

Aug 6, 2026$72,980 → $73,480(+$500)

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