Deal Sheet: 2026 F-150 King Ranch

Diffee Ford · El Reno, OK · VIN: 1FTFW6L81TFB71158

Negotiation Guide

Opening Offer

$74,580

Fair Price

$76,080

Walk Away Above

$77,230

• Recent buyers paid ~$2,300 below MSRP

Price Breakdown

Est. Dealer Cost$70,542

Est. Invoice$72,893

Holdback (est.)$2,351

MSRP (Sticker)$78,380

Asking Price$76,380

Markup-$2,000

Est. Dealer Margin on This Car$5,838

Percentile45% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory205 vehicles

Avg Markup (All Models)+$1,483

Avg Markup (F-150)-$3,133

% Below MSRP48%

Avg Days to Sell31 days

Avg Sold Markup+$139

Price History

Aug 6, 2026$75,880 → $76,380(+$500)

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