Deal Sheet: 2026 F-150 King Ranch

Sheehy Ford of Richmond · Richmond, VA · VIN: 1FTFW6L81TFB35440

Negotiation Guide

Opening Offer

$77,185

Fair Price

$78,685

Walk Away Above

$79,835

• Recent buyers paid ~$2,300 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$72,887

Est. Invoice$75,316

Holdback (est.)$2,430

MSRP (Sticker)$80,985

Asking Price$79,985

Markup-$1,000

Est. Dealer Margin on This Car$7,099

Percentile91% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold957

Avg Markup-$2,300

Median Markup-$2,500

Best Deal-$8,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory373 vehicles

Avg Markup (All Models)-$1,563

Avg Markup (F-150)-$2,234

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,549

Price History

Jul 9, 2026$79,985 → $78,985(-$1,000)

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