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Deal Sheet: 2026 F-150 King Ranch
Group 1 Ford of Amarillo · Amarillo, TX · VIN: 1FTFW6L81TFA67317
Negotiation Guide
Opening Offer
$73,149
Fair Price
$74,649
Walk Away Above
$76,074
- • Recent buyers paid ~$2,300 below MSRP
- • Sitting 65 days (avg 38) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,750
Est. Invoice$72,075
Holdback (est.)$2,325
MSRP (Sticker)$77,500
Asking Price$75,500
Markup-$2,000
Est. Dealer Margin on This Car$5,750
Percentile45% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold957
Avg Markup-$2,300
Median Markup-$2,500
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory209 vehicles
Avg Markup (All Models)-$2,156
Avg Markup (F-150)-$3,579
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,697
Price History
Jul 9, 2026$76,500 → $75,000(-$1,500)
Aug 6, 2026$75,000 → $75,500(+$500)
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