Negotiation Guide
Opening Offer
$69,470
Fair Price
$70,970
Walk Away Above
$72,120
- • Recent buyers paid ~$2,300 below MSRP
Price Breakdown
Est. Dealer Cost$65,943
Est. Invoice$68,141
Holdback (est.)$2,198
MSRP (Sticker)$73,270
Asking Price$71,270
Markup-$2,000
Est. Dealer Margin on This Car$5,327
Percentile45% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold957
Avg Markup-$2,300
Median Markup-$2,500
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory1157 vehicles
Avg Markup (All Models)-$626
Avg Markup (F-150)-$3,474
% Below MSRP80%
Avg Days to Sell29 days
Avg Sold Markup-$1,147
Price History
Aug 6, 2026$70,770 → $71,270(+$500)
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