Deal Sheet: 2026 F-150 Lariat

Luther Family Ford · Fargo, ND · VIN: 1FTFW5LD7TFB38740

Negotiation Guide

Opening Offer

$75,759

Fair Price

$77,259

Walk Away Above

$77,972

• Recent buyers paid ~$1,426 below MSRP

Price Breakdown

Est. Dealer Cost$70,817

Est. Invoice$73,177

Holdback (est.)$2,361

MSRP (Sticker)$78,685

Asking Price$77,685

Markup-$1,000

Est. Dealer Margin on This Car$6,869

Percentile100% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold4721

Avg Markup-$1,426

Median Markup-$1,500

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory237 vehicles

Avg Markup (All Models)-$1,127

Avg Markup (F-150)-$1,154

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$1,327

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