Deal Sheet: 2026 F-150 Lariat

Bob Maxey Ford, Inc. · Detroit, MI · VIN: 1FTFW5LD5TFB25985

This Is Already a Great Deal

Opening Offer

$67,396

Asking Price

$69,480

Max Price

$69,480

• Recent buyers paid ~$1,426 below MSRP
• Asking price is already $824 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$64,557

Est. Invoice$66,709

Holdback (est.)$2,152

MSRP (Sticker)$71,730

Asking Price$69,480

Markup-$2,250

Est. Dealer Margin on This Car$4,923

Percentile10% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold4721

Avg Markup-$1,426

Median Markup-$1,500

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory91 vehicles

Avg Markup (All Models)-$918

Avg Markup (F-150)-$2,250

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$1,054

Cheaper F-150 Lariat Inventory

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-$4,000$70,49527d

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