Deal Sheet: 2026 F-150 Lariat

Luther Family Ford · Fargo, ND · VIN: 1FTFW5LD3TFB38184

Negotiation Guide

Opening Offer

$74,764

Fair Price

$76,264

Walk Away Above

$76,977

• Recent buyers paid ~$1,426 below MSRP

Price Breakdown

Est. Dealer Cost$69,921

Est. Invoice$72,252

Holdback (est.)$2,331

MSRP (Sticker)$77,690

Asking Price$76,690

Markup-$1,000

Est. Dealer Margin on This Car$6,769

Percentile100% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold4721

Avg Markup-$1,426

Median Markup-$1,500

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory237 vehicles

Avg Markup (All Models)-$1,127

Avg Markup (F-150)-$1,154

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$1,327

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