Deal Sheet: 2026 F-150 Lariat

Fairway Ford · Greenville, SC · VIN: 1FTFW5L89TFA76521

This Is Already a Great Deal

Opening Offer

$66,925

Asking Price

$68,805

Max Price

$68,805

• Recent buyers paid ~$3,893 below MSRP
• Asking price is already $1,107 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$66,425

Est. Invoice$68,639

Holdback (est.)$2,214

MSRP (Sticker)$73,805

Asking Price$68,805

Markup-$5,000

Est. Dealer Margin on This Car$2,381

Percentile2% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold4500

Avg Markup-$3,893

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell35 days

Dealer Profile

Inventory263 vehicles

Avg Markup (All Models)-$168

Avg Markup (F-150)-$3,178

% Below MSRP73%

Avg Days to Sell27 days

Avg Sold Markup-$901

Cheaper F-150 Lariat Inventory

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Albemarle FordAlbemarle, NC

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Paris Ford, Inc.Paris, TX

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Tommie Vaughn Motors, Inc.Houston, TX

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LUV FordHenryetta, OK

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LUV FordHenryetta, OK

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Jack Kissee Ford, Inc.Claremore, OK

-$8,000$69,05061d