Negotiation Guide
Opening Offer
$70,243
Fair Price
$71,743
Walk Away Above
$73,851
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,364
Est. Invoice$70,643
Holdback (est.)$2,279
MSRP (Sticker)$75,960
Asking Price$71,960
Markup-$4,000
Est. Dealer Margin on This Car$3,596
Percentile53% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory163 vehicles
Avg Markup (All Models)-$2,617
Avg Markup (F-150)-$3,625
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,006
Price History
Aug 9, 2026$71,460 → $72,460(+$1,000)
Aug 19, 2026$72,460 → $71,960(-$500)
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