Deal Sheet: 2026 F-150 Lariat

North Central Ford · Richardson, TX · VIN: 1FTFW5L53TFB23189

Negotiation Guide

Opening Offer

$72,104

Fair Price

$73,604

Walk Away Above

$76,112

• Recent buyers paid ~$4,383 below MSRP
• Sitting 74 days (avg 41) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,758

Est. Invoice$73,117

Holdback (est.)$2,359

MSRP (Sticker)$78,620

Asking Price$74,120

Markup-$4,500

Est. Dealer Margin on This Car$3,362

Percentile2% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory286 vehicles

Avg Markup (All Models)-$2,206

Avg Markup (F-150)-$3,535

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,262

Price History

Jul 9, 2026$77,120 → $74,120(-$3,000)

Aug 6, 2026$74,120 → $74,620(+$500)

Aug 15, 2026$74,620 → $74,120(-$500)

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9257d

Benton FordBenton, KY

-$4,500$78,5955d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5305d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1355d

Ford GrovesCape Girardeau, MO

-$4,500$72,0455d

Woodrum FordMacomb, IL

-$4,500$70,3405d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0555d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7205d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5305d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1305d