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Deal Sheet: 2026 F-150 Lariat

Ames Ford · Ames, IA · VIN: 1FTFW5L87TFB29832

This Is Already a Great Deal

Opening Offer
$74,593
Asking Price
$76,900
Max Price
$76,900
  • Recent buyers paid ~$1,426 below MSRP
  • Asking price is already $74 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$70,560
Est. Invoice$72,912
Holdback (est.)$2,352
MSRP (Sticker)$78,400
Asking Price$76,900
Markup-$1,500
Est. Dealer Margin on This Car$6,340
Percentile47% of inventory is priced lower
Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold4721
Avg Markup-$1,426
Median Markup-$1,500
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days

Dealer Profile

Inventory145 vehicles
Avg Markup (All Models)+$200
Avg Markup (F-150)-$1,519
% Below MSRP63%
Avg Days to Sell18 days
Avg Sold Markup-$276