This Is Already a Great Deal
Opening Offer
$68,792
Asking Price
$70,920
Max Price
$70,920
- • Recent buyers paid ~$1,426 below MSRP
- • Asking price is already $2,074 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,978
Est. Invoice$69,211
Holdback (est.)$2,233
MSRP (Sticker)$74,420
Asking Price$70,920
Markup-$3,500
Est. Dealer Margin on This Car$3,942
Percentile3% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold4721
Avg Markup-$1,426
Median Markup-$1,500
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory588 vehicles
Avg Markup (All Models)-$582
Avg Markup (F-150)-$944
% Below MSRP90%
Avg Days to Sell18 days
Avg Sold Markup-$647
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