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Deal Sheet: 2026 F-150 Lariat

Phil Long Ford of Chapel Hills · Colorado Springs, CO · VIN: 1FTFW5L85TFA69923

This Is Already a Great Deal

Opening Offer
$66,200
Asking Price
$68,000
Max Price
$68,000
  • Recent buyers paid ~$1,418 below MSRP
  • Sitting 35 days (avg 20) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $3,034 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$65,700
Est. Invoice$67,890
Holdback (est.)$2,190
MSRP (Sticker)$73,000
Asking Price$68,000
Markup-$5,000
Est. Dealer Margin on This Car$2,300
Percentile13% of inventory is priced lower
Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold4977
Avg Markup-$1,418
Median Markup-$1,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell20 days

Dealer Profile

Inventory454 vehicles
Avg Markup (All Models)-$2,751
Avg Markup (F-150)-$4,270
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$635

Price History

Jul 9, 2026$72,000$68,000(-$4,000)