Deal Sheet: 2026 F-150 Lariat

Jim Schmidt Ford, Inc. · Hicksville, OH · VIN: 1FTFW5L54TFB19300

This Is Already a Great Deal

Opening Offer

$69,146

Asking Price

$71,285

Max Price

$71,285

• Recent buyers paid ~$1,426 below MSRP
• Asking price is already $824 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$66,182

Est. Invoice$68,388

Holdback (est.)$2,206

MSRP (Sticker)$73,535

Asking Price$71,285

Markup-$2,250

Est. Dealer Margin on This Car$5,104

Percentile10% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold4721

Avg Markup-$1,426

Median Markup-$1,500

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory42 vehicles

Avg Markup (All Models)-$792

Avg Markup (F-150)-$3,250

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$1,598

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