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Deal Sheet: 2026 F-150 Lariat
Jarrett-Gordon Ford Winter Haven · Winter Haven, FL · VIN: 1FTFW5L50TKE26051
Negotiation Guide
Opening Offer
$61,725
Fair Price
$63,225
Walk Away Above
$65,560
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 70 days (avg 42) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,106
Est. Invoice$63,142
Holdback (est.)$2,037
MSRP (Sticker)$67,895
Asking Price$63,895
Markup-$4,000
Est. Dealer Margin on This Car$2,790
Percentile53% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory343 vehicles
Avg Markup (All Models)-$543
Avg Markup (F-150)-$3,573
% Below MSRP80%
Avg Days to Sell42 days
Avg Sold Markup-$1,019
Price History
Jul 9, 2026$66,895 → $64,145(-$2,750)
Jul 29, 2026$64,145 → $63,895(-$250)
Aug 6, 2026$63,895 → $64,895(+$1,000)
Aug 19, 2026$64,895 → $63,895(-$1,000)
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