Negotiation Guide
Opening Offer
$55,300
Fair Price
$56,800
Walk Away Above
$58,978
- • Recent buyers paid ~$4,355 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$55,040
Est. Invoice$56,874
Holdback (est.)$1,835
MSRP (Sticker)$61,155
Asking Price$57,155
Markup-$4,000
Est. Dealer Margin on This Car$2,116
Percentile65% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold8792
Avg Markup-$4,355
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory326 vehicles
Avg Markup (All Models)-$1,842
Avg Markup (F-150)-$2,965
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,571
Price History
Aug 6, 2026$57,155 → $58,155(+$1,000)
Aug 19, 2026$58,155 → $57,155(-$1,000)
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