Deal Sheet: 2026 F-150 XLT

C. A. Russell Ford · Anniston, AL · VIN: 1FTFW3L89TKE61685

Negotiation Guide

Opening Offer

$59,214

Fair Price

$60,714

Walk Away Above

$62,972

• Recent buyers paid ~$4,516 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$58,707

Est. Invoice$60,664

Holdback (est.)$1,957

MSRP (Sticker)$65,230

Asking Price$60,730

Markup-$4,500

Est. Dealer Margin on This Car$2,023

Percentile10% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold7360

Avg Markup-$4,516

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)-$2,121

Avg Markup (F-150)-$3,341

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,156

Price History

Jul 4, 2026$62,230 → $63,230(+$1,000)

Jul 9, 2026$63,230 → $60,230(-$3,000)

Aug 6, 2026$60,230 → $61,230(+$1,000)

Aug 15, 2026$61,230 → $60,730(-$500)

Cheaper F-150 XLT Inventory

Suburban Ford of WaterfordWaterford, MI

-$5,750$54,1653d

Terry Henricks FordArchbold, OH

-$5,250$54,6653d

Bryan FordBryan, OH

-$5,250$55,0653d

Bob Thomas FordFort Wayne, IN

-$5,250$62,1603d

Spirit Ford, Inc.Dundee, MI

-$5,250$55,7253d

Jordan FordMishawaka, IN

-$5,250$55,0353d

Seelye FordKalamazoo, MI

-$5,250$59,9903d

Bob Maxey Ford, Inc.Detroit, MI

-$5,250$59,4703d

Roy O'Brien, Inc.St Clair Shores, MI

-$5,250$56,2703d

Dean Sellers IncTroy, MI

-$5,250$54,6653d