Negotiation Guide
Opening Offer
$58,335
Fair Price
$59,835
Walk Away Above
$62,013
- • Recent buyers paid ~$4,355 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,771
Est. Invoice$59,697
Holdback (est.)$1,926
MSRP (Sticker)$64,190
Asking Price$60,190
Markup-$4,000
Est. Dealer Margin on This Car$2,419
Percentile65% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold8792
Avg Markup-$4,355
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory118 vehicles
Avg Markup (All Models)-$1,936
Avg Markup (F-150)-$3,176
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,264
Price History
Aug 6, 2026$60,190 → $61,190(+$1,000)
Aug 19, 2026$61,190 → $60,190(-$1,000)
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